Artist Development

One artist at a time. Everything built.

Duff Radio has spent five years documenting the Kansas City underground. This is that same machine, pointed at one artist at a time. Three tiers, from a proper foundation to a full six month campaign.

Three ways in

Pick the size of the swing

Entry

The Build

$5,000

90 days · two artists at a time

Everything you need to exist properly online and be findable by name.

  • Custom website, built and hosted
  • Search presence and indexing
  • One production day, photo and video
  • A published Dispatch feature
  • Rollout plan and 90 days of check-ins
  • Artist page, radio rotation, platform

Flagship · one at a time

The Run

$25,000

6 months · one artist, start to finish

A full campaign around a full project. Everything in The Build, and then the things nobody else is doing.

  • A playable game built around your world. Browser based, free to play, yours forever. Ask anybody else in this business if they offer that.
  • Four production days across six months
  • A short documentary or a full music video
  • Complete EPK and press outreach
  • Merch line designed and the store set up
  • A podcast episode and multiple Dispatch features
  • Full release campaign for an EP or album
  • Monthly numbers and a strategy call

Ongoing

On Retainer

$750/mo

Month to month · cancel whenever

For artists who are already built and need someone keeping the machine running.

  • Site upkeep and new releases added
  • One shoot per quarter
  • One Dispatch feature per quarter
  • Ongoing search work and reporting
  • Rotation and platform placement

Every tier: no rights, no masters, no publishing, no percentage of anything you make. You pay for work, you keep everything.

The foundation, in every tier

What gets built

01

Your own website

Not a link tree. Not a template. A real site, custom built and hosted, that belongs to you.

  • Custom design, built from scratch around your catalog
  • Every release, every credit, every collaborator, every link
  • Mobile first, fast, and yours to keep
  • Hosting and upkeep covered for the first year

02

Search presence

The part almost nobody does. When someone hears your name and types it into Google, they should find you, not a stranger with the same name.

  • Keyword research on your name, your city, your sound
  • Structured data so search engines know who you are
  • Indexing on Google and Bing, tracked in Search Console
  • Your DSP profiles, socials and credits wired together

03

A production day

One full day with a Blackmagic 6K and a real eye. We shoot until we have enough for a season of content.

  • Photo set: press shots, socials, cover candidates
  • Video: b-roll, performance, studio footage
  • A filmed long-form interview
  • Everything delivered edited and ready to post

04

A published feature

A written interview on the Duff Radio Dispatch, indexed on Google and permanent. Press you can send to anybody.

  • Long-form interview, your answers untouched
  • Photos from the production day
  • Video embedded and playing on the page
  • Cross-linked into the whole Duff Radio catalog

05

Rollout plan

Most independent artists lose more to bad rollouts than to bad songs. We fix the plumbing.

  • Release calendar built around what you already have
  • Metadata and credits done correctly the first time
  • Content plan you can actually keep up with
  • Ninety days of check-ins, not a handoff and a goodbye

06

The platform

You get plugged into everything Duff Radio already runs.

  • Your own artist page in the Duff Radio roster
  • Rotation on the Duff Radio online station
  • A podcast episode, if the conversation is there
  • The audience: 400,000+ views across 50+ countries

The receipts

Who this has already been done for

Duff Radio itself

Five years, 38 podcast episodes, three mixtape volumes, a video archive, and a website with a live radio station, an interactive map of the scene, a four game arcade, and a news desk that gets indexed on Google within days of publishing. Built and coded in house, by the same person who would be building yours.

STBtheDON

The first guest in Duff Radio history, debuting three songs on Show #1 in January 2021. Since then: a full artist page with complete release credits, two long-form podcast conversations, features across Mixtape Vols. 2 and 3, a spot on “Nun' to Say,” and a permanent, searchable home for a catalog that used to live only on other people's platforms.

Gee Watts

[REPLACE: what you built for Gee Watts, in two or three sentences. What he came in with, what got made, what it did.]

Fit

Who this is for

A fit

  • You have a catalog, not a first song
  • You release consistently and intend to keep going
  • You are independent and plan to stay that way
  • You will show up for a shoot day and answer honestly

Not a fit

  • You want someone to make you famous
  • You are looking for a label or an advance
  • You want playlist numbers bought for you
  • You are not going to make music after this ends

Apply

Tell us what you are working on

Two artists at a time. If it is not a fit we will say so, and we will tell you why.

Prefer email? Reach out here.